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Managing the Margins

To be or not to be…profitable: That is the question! Is profitability really a matter of life and death? Yes! Your business literally thrives when it is profitable and dies when it is not. The real question is this: How do you get to profitability? It starts with your margins. In this article, we will

Rudy Stankowitz: Don’t Do This to Yourself

I feel like the old Indian Chief in the movie Little Big Man, talking to Dustin Hoffman in this one: “Today is not a good day to die.” When I say “die” in this instance, I mean “kill your body with bad ergonomic work habits and improper pool service techniques either immediately or over time.”

Building Customer Loyalty

Have you noticed the shift in customer loyalty within the pool and spa industry? Gone are the days when customers stick to a brand just because they always have. Today, businesses need to go above and beyond to build deeper relationships and engage communities. This article explores how creating a thriving community around your pool

Affordable Luxury

In the competitive world of hot tub sales, pool and spa dealers are always looking for ways to attract a broader customer base and increase their market share. One effective strategy? Appeal to customers of all price points. There are a number of competitively priced hot tubs on today’s market that can still give budget-conscious

Rudy Stankowitz: Dangerous Waters?

I recently had an adventure that got me thinking about a challenge many of us in the pool service industry face. My wife and I traveled to Ecuador and ventured to the Galapagos Islands. There, I found myself on an inflatable excursion, sporting a Quint’s Shark Fishing t-shirt, with the JAWS theme ratcheting in my

Rudy Stankowitz: Perception is Reality

For a while now, I’ve been considering saying something about your business, so I’m just going to say it: “You could be leaving money on the table.” You very well might be, and that sucks because it means your business could be more profitable than it is. What am I talking about? Hear me out.

Seeing is Believing

Did you know articles with images get 94% more views than those without? In a visually driven world, the impact of high-quality visuals is undeniable, yet many businesses overlook this powerful concept. In the pool and spa industry, where aesthetics, leisure, and luxury are the whole point, the importance of professional photos and videos cannot

A Drive Down Victory Lane

AQUA’s Truck & Van Contest has made its return, and we are thrilled to announce this year’s winners. This contest not only celebrates well-designed wraps, but also the importance vehicles serve on everyday routes, from brand visibility — as a moving billboard, the constant exposure can help company recognition and recall — to safe transportation

A Great Display Means a Great Pay Day!

The demand for swim spas has grown significantly, especially in the past five years. According to AQUA’s 2024 State of the Industry survey, 71% of pool and spa retailers offering swim spas reported a growth in sales. While many dealers are confident in the category, others still struggle with its niche nature — and some

The 10 Habits of Great Managers

Great management skills are more important than ever in today’s tight labor market. Small businesses throughout the industry compete not just for market share, but to retain top-performing people and attract new ones. Dealing effectively with employees can do just that. Management mastery, however, is not a one-and-done affair. Effective leaders continuously assess their workplace