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Orange County Pools & Spas: A Legacy of Innovation and Wellness

For over five decades, Orange County Pools & Spas has set the standard in the pool and spa industry, continuously evolving to meet customers’ needs. Established in 1969 in Middletown, N.Y., the company has since expanded to locations in New Windsor, Mohegan Lake, and Connecticut — where a rebrand from Wellis New England to Orange

Rudy Stankowitz: It’s Service Pro!

In over three decades of talking to swimming pool professionals, I’ve realized one thing — most of you don’t understand how totally badass you are. Do you ever tap the brakes and take a moment to appreciate everything you do as a pool service professional? You’re not just a pool guy or gal; you’re a

Digital Signage: A Return to Simplicity

Here’s a simple strategy to improve your business in the upcoming year: consider rethinking your approach to digital signage. Think of it as a way to tell a story and foster an emotional connection with your customers. After all, simple doesn’t have to mean dull. It can mean direct and effective. This idea was at

Buying (and Selling) Pool Routes

If you’re in service at level, there’s a good chance you’ll one day be looking at buying or selling a route. You probably think the process is fairly straightforward — like buying title deeds in Monopoly — but there’s more to it than meets the eye. In a recent webinar hosted by pool software company

Building More Than Pools

Honesty. Integrity. Family Trust. Community building.  These are the core values of Gib-San Pool & Landscape Creations, a third-generation pool construction, design, service, and retail company based in Toronto, Ontario, that has been in operation for 50 years. From left to right: Evan Baard, Connor Gibbs, John Kenyon, Caley Gibbs, Jason Dedels, Ed Gibbs (CEO)

Off-Season Marketing

The “off” season should really be called the “on” season, as it offers a strategic opportunity for pool and spa businesses, regardless of what weather the off-season brings. In the Sunbelt, where warm weather is nearly year-round, business might slow down, but it rarely stops. On the other hand, in the Frostbelt, winter brings an

Adventures in Service

As pool technicians step into a customer’s backyard, they’re often greeted with the unexpected. Whether it’s the surprising, the humorous, or the downright baffling, these professionals are prepared to handle whatever comes their way. Here, we present an array of memorable encounters shared by technicians from across the industry.  Floatation Innovation Introducing the latest in

Industry Spotlight: Merchant Cost Consulting

Matthew Rej | Partner | Merchant Cost ConsultingCredit card processing fees can fly under the radar if you don’t know what to look for. Getting assistance from someone who knows the industry as well as the financial world can be helpful in many ways — and it’s only a free consultation away. We spoke to

Rudy Stankowitz: Reinventing the W̶h̶e̶e̶l̶ (Tire)

Are we stuck? Have we been doing things the same way for so long that we’ve developed tunnel vision? The swimming pool industry is a trade where traditions and set practices often dominate. We have established ways of doing things — tried-and-true methods that have been passed down from one generation of pool professionals to

Build a Winning Team: Hire Great People

“The secret of my success is that we have gone to exceptional lengths to hire the best people in the world.” That quote by Steve Jobs, founder of Apple, underscores the importance of putting together a team of people who will drive your business to heights you would never believe possible. If you don’t have