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CMAHC Announces 2025 Ambassadors Recognized for Exceptional Support of Aquatic Health and Safety

The Council for the Model Aquatic Health Code (CMAHC) is proud to announce the 2025 class of CMAHC Ambassadors, honoring four individuals who have consistently demonstrated exceptional support of the Model Aquatic Health Code (MAHC) and CMAHC’s mission. Each year, CMAHC selects a small group of members to serve as Ambassadors, individuals who not only

Pentair Pool Featured on Daytime NBC for National Open Your Pool Day

To get audiences excited about National Open Your Pool Day, Pentair Pool’s Jillian Swift joined Daytime NBC for a segment that aired on Friday, April 25.  “We’re all about making pool care as simple as possible,” Swift said, “and we try to make automation attainable for any size pool.” Swift touched on a number of

CCEI Taps Byrd Moreton & Associates

CCEI is pleased to announce it has partnered with Byrd Moreton & Associates to help promote CCEI’s products to pool and spa professionals in Oklahoma, Arkansas, Texas, Louisiana, Florida, Virginia, D.C., West Virginia, New Jersey, Pennsylvania, New York and New England, led by Tim and Michael Moreton. CCEI is a manufacturer of connected pool products,

Puddle Pools Partners with Franchise FastLane to Make a Splash through Strategic Growth

Franchise FastLane, a leading franchise acceleration and development company, has announced a partnership with Puddle Pools.  Prior to the partnership, Puddle Pools powered its expansion through Franchise FastLane’s CarPool program—a system designed for brands that prefer a self-directed growth approach with strategic coaching and a structured franchise roadmap. Puddle Pools is now putting its foot on the

Pool & Hot Tub Alliance Supports SWIM Act Making Swim Lessons Eligible for HSAs & FSAs

The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, announced its support of the Safe Water Instruction for Minors (SWIM) Act, which was reintroduced to the House of Representatives earlier this month by U.S. Rep. W. Gregory Steube (R-FL-17) and co-sponsored by U.S. Rep. Deborah

American Fire Products Celebrates 20 Years With a Bold New Rebrand

To celebrate 20 years of innovation, growth, and industry leadership, American Fire Glass proudly announces its rebranding to American Fire Products. This milestone honors two decades of success and signals the company’s evolution from a fire glass pioneer into a comprehensive manufacturer/distributor of fire pit burners, electronic ignition systems, and fire pit accessories. “Fire glass

Clear Blue Water Tech Receives EPA Approval in California for Liquid Cyanuric Stabilizer and Conditioner

Clear Blue Water Tech, LLC, a leading manufacturer of specialty chemicals based in Syracuse, N.Y., announced that it has received Environmental Protection Agency (EPA) approval in the state of California for its Liquid Cyanuric Stabilizer and Conditioner. This approval marks a significant milestone for the company, expanding its market reach and reinforcing its commitment to

General Galactic Systems Inc. Launches Updated Crystal Water Monitor for 2025

General Galactic Systems Inc. has announced the launch of a new 2025 edition of its flagship smart water monitoring product, the Crystal Water Monitor. With the Crystal Water Monitor, consumers can easily monitor their pool or hot tub’s water chemistry to ensure their water is as safe and clean as possible.  “When we first launched the

Hayward Donates to Step Into Swim, Reaffirms Partnership with Pool & Hot Tub Alliance

Hayward Holdings, Inc. (NYSE: HAYW) President and CEO Kevin Holleran presented a $100,000 donation – in honor of the company’s 100th year anniversary – to Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA). Three-time Olympic gold medalist Rowdy Gaines, who leads Step Into Swim as PHTA’s Vice President of Partnerships and Development, received the

Continental to Unveil New Starlight Swirl Pool Liner Design at 2025 Pool & Spa Show

Continental, will launch its newest, highly-anticipated vinyl pool liner design, Starlight Swirl, at the 2025 Pool & Spa Show, January 28 to January 30 in Atlantic City, N.J.  Inspired by the magic of the night sky, Starlight Swirl features a captivating starry night pattern of metallic blue on black. Designed by the same visionary team